Synchrony – A Better Alternative to Marketing and Sales Alignment
My eight year old niece is a terrific skier. Her parents (my sister and her husband) prefer snowboarding, as when we were growing up, snowboarding was the hip alternative to skiing - tangential to skateboarding culture. Any excuse to wear Burton or Vans! However, if you ask my niece - she thinks that only old people snowboard, because the only people she sees doing it are over forty years old. This got me thinking how the connotation of words and activities, especially those that have been around for a while, can change over time. Sales and marketing alignment has been a hot topic for years. Countless organizations have focused on this strategy in hopes of higher sales, more business growth, and a better customer experience. 
By: Ashley Shailer
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