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Three Models for Marketing Attribution in a Multi-Team Environment
The movie Encanto has captured the hearts of parents and kids alike. In the film, a young girl struggles with the fact that the value she delivers to her family is not as obvious as her siblings’. In the end, she realizes that her magic is just as important in ensuring the safety and prosperity of the family. What’s my point, you ask? Attribution is tricky. In Disney films and B2B marketing. 
By: Ashley Shailer
VICE PRESIDENT,
MARKETING
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