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What is Marketing Synchrony?
It was Aristotle who coined the adage, “the whole is greater than the sum of its parts.” There is no greater truth to this statement than when it comes to marketing planning and alignment, program design, and activation. True synchronous marketing during a considered purchase creates an experience with a brand that surrounds an audience. It transcends tactics, and maximizes the impact of messaging and the value of an offer by reaching the audience through multiple, coordinated channels at the same time.
By: Ashley Shailer
VICE PRESIDENT,
MARKETING
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