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Where should your revenue come from?
We all have that person in our life. The dear friend or family member that we see once a quarter for dinner or a drink, and each time they announce that they’ve undergone a drastic, diet-altering change. “I’m no longer eating white foods!” they will say. Or, “I’ve given up fish, dairy, and nightshades.” You know who I am talking about. You love and admire this person for their willingness to experiment for better health. You envy their discipline. But you also wonder about the extremity of their choices. When account-based marketing picked up speed, there was a tendency from our community to proclaim their divorce from demand generation.
By: Ashley Shailer
VICE PRESIDENT,
MARKETING
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