A Peek Under the Hood: A Guide to B2B Campaign Process and Planning for 2021
July and August finds Inverta knee-deep in campaign planning projects. We’ve had a strange start to the year, but pandemic or not, now is the time to chart an agile course for 2021.
Before we break down campaign planning and ideation, remember that every organization is different. Marketing maturity and skill sets, culture, organization, and the prioritization of different marketing functions play a role.
By: Ashley Shailer