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Conquering Barriers to Activation: The Strategic Marketing Technologist
The Evolution of a Strategic Marketing Technologist Many of the marketing automation gurus who gained their reputations two decades ago have matured into strategic thinkers who understand the capabilities and limitations of technology. In a B2B marketing world that is increasingly relying on tech to reach customers efficiently, having someone on hand who understands the
By: Ashley Shailer
VICE PRESIDENT,
MARKETING
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