The 2024 Quick Start Guide to AI for Marketing Leaders
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The 2024 Quick Start Guide to AI for Marketing Leaders
Marketing leaders, it's time to face the music: AI isn't just another buzzword—it's reshaping our industry and it’s here to stay. But here's the kicker: most marketing leaders are not prepared for this AI revolution.
Enter Kathy Macchi, Inverta's EVP of Innovation and resident AI guru. In our latest The RevRoom podcast episode, Kathy dishes out a no-nonsense guide to getting your marketing team AI-ready. And trust us, you'll want to take notes.
Here's the scoop on what Kathy covered:
1. Why AI matters (hint: it's not going anywhere)
2. How to kickstart your AI journey without losing your mind
3. The secret sauce to building an AI-savvy marketing team
4. Creating an AI roadmap that actually makes sense
5. Real-world AI use cases that'll make you go "why didn't I think of that?"
Let's be real: if you're not leveraging AI in your marketing strategy, you're basically bringing a spoon to a knife fight. But don't panic—Kathy's got your back. She breaks down the basics, from hands-on AI experimentation to setting up an AI council that doesn't just collect dust.
You'll learn how to:
• Get your team jazzed about AI (without the eye rolls)
• Craft AI policies that protect your brand (and your sanity)
• Spot AI opportunities that'll make your boss think you're a genius
• Avoid the "shiny object syndrome" and focus on what really matters
The best part? Kathy keeps it real. She acknowledges the pressure cooker that is the CMO role right now, but also throws down the gauntlet: adapt or get left in the digital dust.
So, whether you're an AI newbie or just looking to up your game, this episode is your golden ticket. It's packed with actionable advice that'll have you implementing AI faster than you can say "ChatGPT."
Ready to transform your marketing team into AI powerhouses? Tune in to the full episode and get ready to revolutionize your strategy. Because in the words of Kathy herself, "There'll either be marketers that are leveraging AI, one or two years from now, and marketers that aren't. And the marketers that aren't are going to be left behind."
Don't be that marketer. Grab your headphones, hit play, and let's dive into the AI-powered future of marketing. Your pipeline (and your career) will thank you.