Look, we get it. Your plate isn't just full—it's overflowing. The last thing you need is another think piece about marketing transformation. That's why we've created practical resources that help you get things done, focusing on four areas where we're seeing the biggest impact (and the most confusion):

• Account-Based Marketing: No, ABM isn't dead. But yes, it needed a wake-up call. Get workbooks and templates that show you how to do ABM right this time.
• Annual Planning: Get your entire strategy on one page that people will actually read and align around. Yes, really. We've got the template to prove it.
• Always-On Campaigns: Build a signal-based always-on strategy that will keep your company front and center with (and relevant to) your prospects and customers.
• ‍Artificial Intelligence: Skip the "AI will save us all" hype. Get practical guides for making AI useful in your marketing (hint: it's already at work in your org...harness it!).

These resources have been authored by practitioners, for practitioners...no pie in the sky thought leadership here! So block out some time in your day to dig in below and up your game in 2025!