Passive Pipeline? The Always-On Playbook explains
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Passive Pipeline? The Always-On Playbook explains
Need a new ICP for 2026?
Let us help. Inverta's experts have worked with dozens of organizations, large and small, to build ICPs that focus their GTM efforts, align their sales and marketing teams (as well as product and customer success), and build pipelines that close more often, with higher contract values.
Have a peek
This always on campaign guide is 42 pages of rich material drawn from decades of building programs for hundreds of clients like Salesforce, Procore, Absolute. If it didn’t work, we wouldn’t be sharing it. (Or in business.)
Shhh. Don’t call it a nurture
Nurtures have a wretched reputation. People think of them as spam drips. But if you rethink your approach, incorporate all your channels, use smarter signals and architect the campaign to listen? Our clients find it drives 10-25% of their pipeline. (In one case, 75%.) We call these campaigns “always on.”
The benefits are enormous
Once that campaign is running, your team can plan even better one-off campaigns and take risks because their entire quarter isn’t riding it. They can step back and be strategic.
So don't wait! Download your copy today!
About the author
Service page feature
Demand gen
Have a peek
This always on campaign guide is 42 pages of rich material drawn from decades of building programs for hundreds of clients like Salesforce, Procore, Absolute. If it didn’t work, we wouldn’t be sharing it. (Or in business.)
Shhh. Don’t call it a nurture
Nurtures have a wretched reputation. People think of them as spam drips. But if you rethink your approach, incorporate all your channels, use smarter signals and architect the campaign to listen? Our clients find it drives 10-25% of their pipeline. (In one case, 75%.) We call these campaigns “always on.”
The benefits are enormous
Once that campaign is running, your team can plan even better one-off campaigns and take risks because their entire quarter isn’t riding it. They can step back and be strategic.
So don't wait! Download your copy today!
Resources
About the author
Service page feature
Demand gen
Passive Pipeline? The Always-On Playbook explains
Speakers
Other Helpful Resources
Have a peek
This always on campaign guide is 42 pages of rich material drawn from decades of building programs for hundreds of clients like Salesforce, Procore, Absolute. If it didn’t work, we wouldn’t be sharing it. (Or in business.)
Shhh. Don’t call it a nurture
Nurtures have a wretched reputation. People think of them as spam drips. But if you rethink your approach, incorporate all your channels, use smarter signals and architect the campaign to listen? Our clients find it drives 10-25% of their pipeline. (In one case, 75%.) We call these campaigns “always on.”
The benefits are enormous
Once that campaign is running, your team can plan even better one-off campaigns and take risks because their entire quarter isn’t riding it. They can step back and be strategic.
So don't wait! Download your copy today!
About the author
Service page feature
