Making Good Strategy Happen

Good strategy gets lost in the gap between the idea and the execution.

We’re a B2B marketing consulting firm that meets you at the intersection of strategy, technology and activation.

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Your challenges, not our model

There are lots of models, frameworks and approaches out there and we've seen them all. Our aim is not to give you another one. We’re here to make things work for you, not to make things more complicated.

Your environment,
not our favorite technology.

We don’t recommend the next best-of-breed technology that brings us commission, or just the one that we know best. Our solutions are designed for your environment, whatever CRM, CMS or alphabet soup you have in place.

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Enjoy the ride with us.

We cut through the industry jargon and deliver innovative, yet practical solutions that are specific to your B2B marketing challenges.

And if we can’t help you, we won’t work with you. Sounds brutal, but it’s tough out there.

Meet our team

When it comes to understanding the intersection of strategy and technology the Inverta team is unmatched. They understand how to align marketing to a shared outcome so every function's impact is maximized.

David Hsu Vice President, Marketing Technology and Operations SAP Concur


SAP Concur’s rapid growth had led to duplication in marketing technology, inconsistent adoption, and lead management processes that no longer met the needs of the company.


Full martech gap analysis with recommendations on what to add, expand, and divest, plus a new process for technology onboarding and adoption. A revised lead management process that acknowledged all relevant use cases.

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