We’ve walked more than a mile in your shoes.

Every member of our team has both client-side and consulting experience with a combined portfolio that tops out at over 500 clients. Our backgrounds range from senior positions in strategy and planning to marketing operations. Combine that with a healthy appetite for problem solving and the need to deliver world-class results – and brilliant things happen

Leadership team

  • Patrice Greene


    Patrice has dedicated her career to helping marketing organizations adapt to the rapidly evolving martech landscape.  She began her career with roles in both sales and marketing, and became an early adopter of marketing automation. Year after year, marketing executives expressed to her the need to find skills that could connect the dots between strategy and implementation. In 2015, she assembled a team of experts and co-founded Inverta with that mission in mind.

    When she’s not out crusading for actionable strategy, Patrice can be found in a yoga studio, on a golf course, or hosting family and friends with yummy food and spirited cocktails by her pool.
  • Kathy Macchi

    Executive Vice President,

    Kathy considers herself a long-time survivor of the technology industry, bringing over 25 years of sales, marketing and IT experience to her role as Vice President of Consulting at Inverta.

    Kathy takes a no-nonsense approach to the role of digital skills, processes and tools in today’s complex sale, and her expertise has supported the digital transformations of enterprises such as Citrix, Microsoft, and HP. Additionally, she’s one of the foremost authorities in account-based marketing. Certified by ITSMA as an ABM practitioner in 2007, Kathy has conducted numerous ABM workshops, webinars, and training sessions, and supported the ABM efforts of over one hundred organizations.

    When Kathy isn’t traveling the world, she enjoys a top-shelf vegetarian breakfast taco at her home in Austin, TX.
  • Bill Warrin


    Bill Warrin is Inverta’s Chief Financial Officer. With over 20 years’ experience, Bill has in-depth knowledge of all internal financial functions including controllership, budgeting, strategic planning, month-end close, financial statement reporting, financial/business/operations analysis, systems development and audit. Bill lives in Delaware County, PA with his wife Cathy, and daughters Caroline and Cristina. He enjoys playing golf.
  • Mali Dvir


    Mali has spent more than 12 years in B2B marketing, holding roles in account and project management, sales support, and technical implementation consulting. This confluence of roles has given Mali
    unprecedented experience and empathy when she delivers martech and activation advisory. While Mali enjoys all facets of marketing, she’s especially excited to see customers see their strategy come to life by leveraging the best that marketing technology has to offer.

    In addition to being the best and brightest in martech advisory, Mali is fluent in 3 languages and makes a terrific guacamole.
  • Shelly Kulesza


    Shelly brings over 25 years of strategic marketing experience ranging from team organization, demand generation, content developed, creative services, and event design and management. She is focused on designing multi-touch, integrated campaigns to generate quality leads that drive to successful appointments and ultimately sales wins.

    She has hands-on experience in both digital and traditional marketing, along with a track record for building strong collaborations and team work across all levels and functions in an organization. Certified by Demandbase as an ABM expert, she is equipped to help organizations that are just beginning their ABM adventure or need help in scaling their current programs.

    Shelly spends as much time as possible traveling and glamping in the family travel trailer! She also loves spending time with her husband, five children, and her favorite (and ONLY) granddaughter!
  • Danielle Contreras

    Director, Consulting Services

    Danielle Contreras has built her career in the Bay Area working for global tech companies. She started 15 years ago working for Public Relations firms driving product launches, managing media partnerships and planning events. Danielle spent about a year managing the entire sales cycle before her career in marketing began. This experience led to the development of her Salesforce and Marketing Automation skills and helped her understand the importance of developing data driven programs that span the entire customer lifecycle.

    She has garnered a reputation of being a passionate customer-centric and results oriented marketer and has extensive experience balancing strategy development and tactical execution to drive end to end, integrated programs that result in significant revenue and efficiency gains.

    Danielle is always busy doing something outdoors but she tries to spend as much time as she can “relaxing” at her home in Pacifica, CA with her husband, three children, two dogs and three chickens.
  • JP Rinylo

    Vice President of Sales

    JP... gosh, where do we start?

    Inverta took a flyer bringing JP aboard. If not for his devilish looks and keen gut instincts he'd probably... well, actually that's about all there is really.

    But on a serious note, JP followed an atypical path to becoming a sales leader. After 10 years on the client services side, he took a career-changing leap of faith to join Bluewolf and eventually DemandGen during the early hayday of marketing technology. With the veil lifted, he gained respect for how the upstream actions of sales impacts the downstream outputs of services. And that's what makes him special to us and the space that Inverta serves.

    JP is your quintessential sales guy, but for all the right reasons - confident, empathetic, honest.
  • Norm Bellisario

    Group Manager, Activation Services

    With over 20 years of experience managing professional services in a number of agency settings, Norm has spent his career delivering excellence to satisfied clients all over the world.

    Prior to joining Inverta, Norm designed and managed marketing and online initiatives for Motorola, Disney Online, CNN, NASA (Americas), Bandai Enterprises, Sony (APAC), Volvo and Eli Lilly (EMEA). Bringing his strong marketing background and management experience to Inverta, Norm is responsible for all operations.

    In his spare time, Norm can be found at Disney World.
  • Erica Ferraro

    Director of Program Management and Operations

    A self-proclaimed process guru, Erica brings over seven years of experience in the management of sales and marketing operations to her position of Senior Program Manager at Inverta. Prior to joining Inverta, Erica held positions at both EDM and DemandGen where she focused on CRM maintenance and internal processes related to client management, as well as sales analysis and forecasting.

    Erica prioritizes cross-departmental collaboration, and remains hyper-focused on the seamless management and execution of initiatives across Inverta’s diverse client roster. When she’s not focused on keeping everybody in line, Erica loves yoga as well as food, wine and travel, and spending time with her husband and daughter.

Consulting team

  • Kendra Hathway

    Client Partner, Team Lead

    With a diverse marketing background in both B2B and B2C industries, Kendra has 20 years experience in driving marketing and demand generation programs for small businesses to Fortune 500 global enterprises. Having been in both client and consulting roles, Kendra has implemented successful demand generation programs through the right mix of lead nurturing strategy, content planning and lead management process.

    Kendra’s passion lies in cultivating relationships and coaching individuals to success. She believes that anything worth doing is worth measuring to demonstrate results.

    While she loves guiding clients through uncharted territory, Kendra equally seeks adventure outside of the workplace. A perpetual explorer and avid outdoorswoman, she can typically be found traveling, camping or hiking the North Georgia mountains with her senior rescue pup.
  • Rachel Bryant


    Rachel brings a wealth of knowledge in developing marketing strategies that increase market awareness and grow revenue. She has over 20 years of experience with various types of businesses and audiences. As a skilled player/coach, "Coach Rachel" has built teams from scratch, spearheaded turn arounds, and managed growth acceleration. She is passionate about helping companies of all sizes maximize their growth through well-planned marketing strategies.

    Rachel lives with her husband and two kids in the Kalamazoo, Michigan area (yes, there really IS a Kalamazoo!). As a former college athlete and avid lover of sports, you will find Rachel and her family partaking in all sorts of activities! Their family is very busy!

    Rachel also enjoys being outdoors, reading, and watching sports. And oh, coffee is her lifeblood.
  • Erin Rampey

    Client Partner

    Erin brings more than 20 years of B2B marketing experience and a passion for impacting revenue, operational efficiency and modern marketing techniques. She specializes in demand and account-based strategies, integrated programs, process design and automation, and closed-loop measurement. Erin has held senior marketing positions for a range of organizations - from growth stage startups to Fortune 500 companies. She also spent time as an analyst and developed research and thought leadership on topics including demand programs, nurture and measurement.

    Tapping into her combined client-side and analyst expertise, Erin brings practical perspective to her clients. She has a unique ability to help her clients adopt best practices and balance the reality of execution. Erin loves to inspire her clients to see what is possible and partner with them to make possibility become reality.

    Born and raised in the mountains in Colorado, Erin loves to play outside. Skiing, hiking, standup paddle boarding and yoga are her favorite ways to find her Zen and connect with nature. She is currently based in the heart of Colorado ski country. Erin also has an insatiable travel bug and is always planning her next adventure.
  • Ann Roskey


    Ann is a veteran Marketing practitioner with over 25 years’ experience at startups in publishing and digital media. Her background is rooted in real world experience implementing marketing automation and related marketing technologies to generate revenue. For the past five years, Ann has leveraged her expertise in lead generation, metrics-driven planning, and performance optimization for over 50 clients across multiple industries, verticals, and channel environments.

    Ann lives in historic Portsmouth, NH where she can often be found running along the coastline or entertaining friends on her rooftop deck.
  • Catina Martinez


    Cat has spent the past 12 years leading B2B demand generation efforts as both a consultant and leader in digital marketing. For the past three years, she has immersed herself in becoming an ABM expert - building and implementing strategies that have driven measurable impact and growth. She enjoys architecting campaigns and geeking out on operations and reporting.

    Cat lives in Utah, and can be often be found camping in the desert, hiking in the foothills, or at home cooking large traditional Mexican dinners for her family.
  • Rachel Zick

    Senior Consultant

    Rachel brings nearly a decade of experience in B2B marketing with an emphasis on content strategy and demand generation for high growth and enterprise technology companies. Rachel is particularly skilled at balancing the art and science of effective marketing strategies—meaning she’s equally passionate about crafting beautifully branded experiences and dissecting their impact on revenue.

    Outside of work, Rachel is a yoga teacher and dog mom to a rescue schnoodle (Schnauzer + Poodle) named Penny. A Michigan native, she splits her time between Asheville, NC and Atlanta, GA and spends as much time outdoors as possible.
  • Brian Schmid

    Senior Consultant

    Brian’s career in B2B marketing has taken him from multi-national lighting manufacturers to global SaaS providers. Originally focusing on email marketing, his technical expertise broadened to include marketing automation and audience segmentation, with an emphasis on Salesforce products.

    Along the way, he’s managed content development, website management and campaign specialist teams. This experience allows him to strategize full, end-to-end programs, and have the capability to oversee tactical and technical development. He’s a firm believer that the best marketing programs start with a thorough understanding of the customer’s problem.

    Brian lives in Kansas City (on the Kansas side!) with his wife, Lauren, and their Westie, Kristofferson. You can usually find them at a brewery, at the movies or playing games and eating cheese with friends.
  • Jeff Hirka

    Senior Consultant

    Jeff has 25 years of experience in multiple industries leading marketing initiatives that create demand and drive revenue growth. His experience has mostly been in client side leadership roles focused on setting strategy and guiding the execution of successful programs throughout the funnel, including the technology, workflows, and resources needed to support those programs.

    This hands-on experience informs his approach with clients and the challenges marketers face, helping them identify and work through solutions that bridge strategy and implementation.

    Jeff’s career has provided him the opportunity to live in multiple cities, but now calls Memphis, Tennessee home where he lives with his wife Stephanie, their son Gibson, and adopted rescue dog, Buster. When he isn’t solving the worlds marketing challenges, Jeff enjoys playing golf, family time in the back yard, and exploring new (and old) restaurants with friends.
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    Andrea Frazier

    Senior Technology Consultant

    Andrea comes to Inverta with over 10 years of Marketing Automation and Salesforce consulting experience including a breadth of project experience working in both marketing and sales technologies and 6 Salesforce certifications.

    A self-described ‘people person’, Andrea thrives off of making personal connections and evaluating clients’ needs from all angles to ensure that solutions delivered not only work, but are truly valuable and make her clients’ lives easier.

    Andrea lives in beautiful Charleston, South Carolina with her husband, 2 year old son, and wiener dog. When she’s not busy toddler-wrangling, Andrea enjoys spending time outside and on the beach, scoping out the newest local restaurant or brewery, cooking, and practicing yoga.
  • Brianna Biesiadecki

    Senior Technical Consultant

    Brianna has been in the marketing operations world for almost 5 years and has been using Marketo for just as long. She's spent a lot of time on lead management, CRM integrations and system optimization. She loves learning new ways to solve challenges and especially enjoys learning new tools.

    She lives in New Hampshire with her husband, Tim, and their rescue dog, Remy. In her free time, Brianna enjoys reading, spending as much time outside as possible and going for long runs with Remy.

Activation Services

  • Gina Coicuria

    Activation Services

    Gina has been helping design solutions to meet customer marketing needs for over 10 years. She is an experienced marketing technologist with a demonstrated history of working in the information technology and services industry.

    She is client-focused, results-driven and (just slightly) addicted to martech.

    Gina lives in Costa Rica which allows her to enjoy the great outdoors whenever she has some free time. She loves animals and has numerous cats and dogs that keep her company while enjoying her crafting hobbies.
  • Andrea Rojas

    Activation Services

    Andrea has always loved marketing. She comes to Inverta with over 10 years of automation consulting and project management experience. Her passion is helping Clients from the technical perspective and thrives on making lives easier!

    She loves building and executing successful marketing campaigns and is always looking to learn new strategies and 'modern marketing' trends.

    In her free time, Andrea loves to travel the world. She currently resides in beautiful Costa Rica and enjoys spending time with family and friends
  • Jennifer Harper

    Activation Services

    Jennifer has 5+ years’ digital marketing experience in content writing, branding, marketing automation, and lead generation. She uses this experience, along with leveraging the power of online communities, to increase brand awareness and boost brand loyalty for clients.

    She enjoys finding creative ways to execute a successful marketing campaign and digging into the results afterward to learn and build on what worked, what didn’t, and how to improve.

    In her free time, Jennifer loves going on adventures with her husband, daughter, and fur baby whether it be hikes in the mountains, local festivals, or traveling to new places.
  • Patrick Belford


    Patrick is a veteran of the email marketing industry, having managed B2B campaign deployments for well over 15 years. He has worked extensively in both Eloqua and Marketo focusing on email deliverability, responsiveness as well as asset workflow optimization.

    Patrick lives and works just outside Toronto, but takes every opportunity to escape to the woods with his wife and children to read and fish with his feet dangling in the Ottawa river.

Program Managers

  • Lisa Albright


    Lisa has over 20 years of experience working for NCR and Teradata in Marketing, Sales Operations, Strategy and Communications.

    Prior to joining Inverta, Lisa helped drive implementations of multiple CRM and marketing automation platforms, as well as lead management processes. Lisa currently serves as one of Inverta’s senior program managers, helping clients efficiently and effectively execute their digital marketing strategies. Lisa received her undergraduate business degree from Miami University, and her MBA from the University of Michigan.

    Lisa lives in Dayton, Ohio, with Abbie and Emily, her daughters; Mark, her husband and Trip, their rescue pup. In her spare time, Lisa loves relaxing with family and friends, reading, and boating.
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    Sharon Rook

    Senior Program Manager

    Sharon has over 20 years’ experience working in the technology sector. She has managed a wide array of projects across multiple functions within an organization, from product development, business systems and marketing operations. Her project management skills include participation in key integration of CRM and Marketing automation systems as companies merge to become one. She finds joy in working harmoniously with a team towards a common goal.

    Sharon lives in Santa Barbara, California with her husband and children. When not curled up with a book, she is outdoors walking along the beach or riding her bike. She heads back to Chicago annually to spend time with her large family as she is still a midwestern girl at heart.
  • Sherilyn Senior

    Senior Project Manager, Team Lead

    Sherilyn spent over eight years managing digital marketing projects prior to joining Inverta.

    Early in her career, she honed Marketing Automation and Project Management skills at Citrix where she collaborated cross-functionally to build successful programs that spanned the entire buyer journey and reshaped operational workflows for the marketing team. Her passion for transforming strategic vision into action makes her a valuable partner for our clients.

    Once she's satisfied that your projects are on track, you can usually find her exploring the great outdoors with her husband. Sherilyn also enjoys learning to play her Baritone Ukelele, singing, dancing and cooking.

Sales, Marketing, Operations

  • Katie Knauss

    Director of Strategic Accounts

    Katie has over 15 years of experience working in Marketing & Sales at Starbucks, Amazon, SiriusDecisions and IBM.

    In addition to her love of B2B marketing, Katie also has a background in counseling and has earned the nickname, "the office therapist." Katie obtained her undergraduate degree at Boston College, but returned home to Seattle shortly after, most because she missed the rain (and the coffee!)

    Katie lives with her husband, her chatty 3 yr old daughter, and just recently welcomed a new baby boy. When she isn't listening to true crime podcasts or reading library books (Katie has a deep love for library books) she is taking their Newfoundland dog on walks around the park and drinking giant cups of coffee.

    Ok, sometimes there is wine in that coffee cup but we're all friends here!
  • Carla Wilson


    Carla Wilson manages administrative support for the Inverta team and is a member of Inverta’s accounting team. Carla enjoys yoga and cooking. She hosts a monthly live storytelling event called Lancaster Story Slam and produces its podcast. Carla lives in beautiful Lancaster County, PA, with her husband, David.
  • Jessica Fewless

    Director of Partnerships

    Prior to joining Inverta, Fewless spent nearly seven years building the ABM practice at Demandbase, (https://www.demandbase.com/), a category-leading ABM software platform. During her time there, she consulted with 100's of companies on their ABM strategies, built a 3-level ABM Certification program which has trained over 5000 marketers to date, and lead the customer experience team.

    Jessica has worked at start-ups and big companies alike, spending most of her career in B2B marketing. She took a 5 year detour into non-profit fundraising in the midst of that, where she met her husband!

    When she's not talking ABM, she's mountain biking or skiing the mountains of Lake Tahoe where she lives. She's also starting a non-profit in her home town of Truckee, The Green Gyrl Project, to encourage local high school girls to translate their love of the environment into STEM projects to improve the community in which they live, and giving them invaluable leadership skills for college and beyond.