THE #1 B2B GROWTH MARKETING AGENCY
The most brilliant thing about Inverta is our people
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Kathy has thrived through 25 years in sales, marketing and IT, and now leads Inverta’s consulting. She takes a no-nonsense approach to the role of digital skills, processes, and tools, and has helped Citrix, Microsoft, and HP transform their marketing. Additionally, she’s one of the foremost authorities in account-based marketing and has been certified by ITSMA as an ABM practitioner since 2007. Kathy conducts workshops, webinars, and training sessions, and has supported hundreds of ABM rollouts and scale-ups.
When Kathy isn’t traveling the world, she enjoys a top-shelf vegetarian breakfast taco at her home in Austin, TX.
Leadership
Kathy Macchi
Executive Vice President, Consulting and Co-founder