THE #1 B2B GROWTH MARKETING AGENCY
The most brilliant thing about Inverta is our people
Kathy has thrived through 25 years in sales, marketing and IT, and now leads Inverta’s consulting. She takes a no-nonsense approach to the role of digital skills, processes, and tools, and has helped Citrix, Microsoft, and HP transform their marketing. Additionally, she’s one of the foremost authorities in account-based marketing and has been certified by ITSMA as an ABM practitioner since 2007. Kathy conducts workshops, webinars, and training sessions, and has supported hundreds of ABM rollouts and scale-ups.
When Kathy isn’t traveling the world, she enjoys a top-shelf vegetarian breakfast taco at her home in Austin, TX.
Leadership
Kathy Macchi
Executive Vice President, Consulting and Co-founder