THE #1 B2B GROWTH MARKETING AGENCY

The most brilliant thing about Inverta is our people

Our team consists of former marketing leaders, Demandbase consultants and martech analysts who bring a rich tapestry of insight and experience to your engagement. They’ve helped over 500 clients transform their marketing. They’re candid, clear, ego-free, and eager to get you where you need to go.

Leadership

Kathy Macchi

Executive Vice President, Consulting and Co-founder

Kathy has thrived through 25 years in sales, marketing and IT, and now leads Inverta’s consulting. She takes a no-nonsense approach to the role of digital skills, processes, and tools, and has helped Citrix, Microsoft, and HP transform their marketing. Additionally, she’s one of the foremost authorities in account-based marketing and has been certified by ITSMA as an ABM practitioner since 2007. Kathy conducts workshops, webinars, and training sessions, and has supported hundreds of ABM rollouts and scale-ups.

When Kathy isn’t traveling the world, she enjoys a top-shelf vegetarian breakfast taco at her home in Austin, TX.

Connect with Kathy

Leadership

Kathy Macchi

Executive Vice President, Consulting and Co-founder