Brian’s B2B marketing career has taken him from working for a multinational lighting manufacturer to multiple global software providers. He first specialized in email marketing and broadened his technical expertise into marketing automation and segmenting audiences with an emphasis on Salesforce products. Along the way, he’s managed content, website, and campaign teams. He’s a whiz at full, end-to-end programs and a firm believer that the best marketing programs start with a thorough understanding of the customer’s problem. Brian lives in Kansas City (on the Kansas side!) with his wife and their Westie. You can usually find them at a brewery, at the movies, or playing board games and eating cheese with friends.