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The Revenue Marketer

We’re marketers who believe the best view is revenue. Tune in for expert advice based on decades of experience building B2B marketing engines.

Account Based MarketingCampaign PlanningLeadershipMarTechArtificial IntelligenceThe RevRoom Podcast

Account Based Marketing

Article

ABM’s Comeback: Where That Leaves Us

Jessica Fewless
Jessica Fewless
Article

How ABM Became a Growth Engine: Case Study

Ann Roskey
Ann Roskey
Article

Repurposing ABM: From Accounts to Enterprise

Ann Roskey
Ann Roskey
Article

Marketing Meets Murder: A Content Case Study

Jessica Fewless
Jessica Fewless

Campaign Planning

Webinar

We want to help you fix your broken funnel

Jessica Fewless
Jessica Fewless
Article

4 Levels of ICP Segmentation for GTM Excellence

Bob Garcia
Bob Garcia
Article

Skip Nurture - Try Always-On Conversations

Danielle Contreras
Danielle Contreras
Ebook

The Modern Buyer’s Journey: From Attention to Close

Jessica Fewless
Jessica Fewless

Leadership

Podcast

The BRAVE Approach: B2B Relationships That Convert

Rachel Bryant
Rachel Bryant
Ebook

Get Your Annual Plan on ONE Page

Jessica Fewless
Jessica Fewless
Article

Demand Generation for Fractional B2B CMOs

Shelly Kulesza
Shelly Kulesza

MarTech

Article

Elevating the Use of Your Martech

Jessica Fewless
Jessica Fewless
Article

Boost Martech ROI with Partner Expertise

Jessica Fewless
Jessica Fewless
Article

Driving Change to Maximize Tech Stack Value

Jessica Fewless
Jessica Fewless
Article

Stack Readiness: Audits, Integrations and Roadmaps

Jessica Fewless
Jessica Fewless

Artificial Intelligence

Article

How to Build an AI-Powered ABM Content Engine

Brian Schmid
Brian Schmid
Article

From 'Blah' to 'Yah': Co-Creating B2B Copy in 3 Steps

Danielle Contreras
Danielle Contreras
Article

Overcoming 5 Top Challenges in AI Adoption

Kathy Macchi
Kathy Macchi
Article

Charting Your Course: AI Roadmapping for Marketers

Kathy Macchi
Kathy Macchi

The RevRoom Podcast

Podcast

ABX + Customer Advocacy: Driving Revenue

Rachel Bryant
Rachel Bryant
Article

Stop Chasing Leads: Transform Your B2B Strategy

Rachel Bryant
Rachel Bryant
Podcast

The New B2B Buying Journey Breaks Lead Gen

Rachel Bryant
Rachel Bryant
Article

2024 Quick Start Guide to AI for Marketing

Rachel Bryant
Rachel Bryant

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Webinar

Safety third: It's time to take a real creative risk

Jessica Fewless
Jessica Fewless
•
September 24, 2025
Demand Gen

Procore

•
September 9, 2025
Account Based Marketing
Artificial Intelligence
Article

How to Build an AI-Powered ABM Content Engine

Brian Schmid
Brian Schmid
•
August 20, 2025
Artificial Intelligence
Account Based Marketing
Webinar

We want to help you fix your broken funnel

Jessica Fewless
Jessica Fewless
•
July 15, 2025
Strategic Plans
Article

Amplify Your Founder’s Voice with Automation

Brian Schmid
Brian Schmid
•
July 15, 2025
Artificial Intelligence
Article

AI Account Journeys: From Tasks to Operations

Brian Schmid
Brian Schmid
•
June 24, 2025
Artificial Intelligence
Article

The Funnel is Broken

Jessica Fewless
Jessica Fewless
•
June 20, 2025
Strategic Plans
Account Based Marketing
Demand Gen
Article

Summer School: A Modern Marketing Playbook for 2025

Jessica Fewless
Jessica Fewless
•
June 19, 2025
Strategic Plans
Artificial Intelligence
MarTech
Webinar

The 90/10 Rule: Why MQA Transformation Fails

•
June 5, 2025
Strategic Plans
MarTech
Article

Sales Compensation: A Strategic Lever for NRR

Jessica Fewless
Jessica Fewless
•
May 30, 2025
Strategic Plans
Webinar

Successfully Transform your GTM from MQLs to MQAs

•
May 19, 2025
Strategic Plans
Article

Navigating the MQL-to-MQA Shift: Pitfalls to Avoid

Kathy Macchi
Kathy Macchi
•
May 16, 2025
Strategic Plans
MarTech
Article

From MQLs to MQAs: Operationalizing Account Signals

Andrea Frazier
Andrea Frazier
•
May 16, 2025
Strategic Plans
MarTech
Article

The MQL Detox: Getting Sales Hooked on MQAs

Catina Martinez
Catina Martinez
•
May 16, 2025
Strategic Plans
Article

MQL to MQA Transition Checklist

Kathy Macchi
Kathy Macchi
•
May 13, 2025
Strategic Plans
Article

Simulated People Driving AI Adoption at Inverta

Brian Schmid
Brian Schmid
•
May 12, 2025
Artificial Intelligence
Strategic Plans
Podcast

ABX + Customer Advocacy: Driving Revenue

Rachel Bryant
Rachel Bryant
•
May 7, 2025
The RevRoom Podcast
Article

From MQLs to MQAs: Revenue Alignment Guide

Kathy Macchi
Kathy Macchi
•
May 6, 2025
Strategic Plans
MarTech
Podcast

AI in B2B Marketing: Real Impact & Results

Rachel Bryant
Rachel Bryant
•
April 22, 2025
The RevRoom Podcast
Artificial Intelligence
Article

Measuring What Matters: AI’s Real Business Impact

Brian Schmid
Brian Schmid
•
April 16, 2025
Artificial Intelligence
Article

Beyond Attribution: Metrics That Drive Growth

Jessica Fewless
Jessica Fewless
•
April 15, 2025
Strategic Plans
Podcast

The BRAVE Approach: B2B Relationships That Convert

Rachel Bryant
Rachel Bryant
•
April 9, 2025
Demand Gen
Strategic Plans
Article

Using Your ICP as a Growth Driver Beyond Pipeline

Bob Garcia
Bob Garcia
•
March 24, 2025
Strategic Plans
Account Based Marketing
Article

Building an AI-Aware Culture with Your Team

Brian Schmid
Brian Schmid
•
March 19, 2025
Artificial Intelligence
Podcast

From Content Chaos to Campaign Clarity

Rachel Bryant
Rachel Bryant
•
March 17, 2025
Strategic Plans
Demand Gen
The RevRoom Podcast
Article

4 Levels of ICP Segmentation for GTM Excellence

Bob Garcia
Bob Garcia
•
March 4, 2025
Account Based Marketing
Artificial Intelligence
Strategic Plans
MarTech
Webinar

Turn Your ICP into a Growth Driver

•
March 4, 2025
Strategic Plans
MarTech
Account Based Marketing
Article

Why We’re Betting on AI - And Why You Should Too

Brian Schmid
Brian Schmid
•
February 27, 2025
Artificial Intelligence
Podcast

From MQLs to Buying Groups: Palo Alto’s Transformation

Rachel Bryant
Rachel Bryant
•
February 19, 2025
The RevRoom Podcast
MarTech
Podcast

Breaking Free from the MQL Machine

Rachel Bryant
Rachel Bryant
•
February 12, 2025
The RevRoom Podcast
MarTech
Interview

Customer Marketing: From Advocacy to Revenue

Rachel Bryant
Rachel Bryant
•
January 20, 2025
The RevRoom Podcast
Strategic Plans
Interview

New GTM Playbook: Marketing Ops as Strategic Partners

Rachel Bryant
Rachel Bryant
•
January 10, 2025
The RevRoom Podcast
MarTech
Demand Gen
Article

B2B Marketing 2025: What’s In & Out

Jessica Fewless
Jessica Fewless
•
January 8, 2025
Strategic Plans
Account Based Marketing
MarTech
Demand Gen
Webinar

Our Year of AI

Brian Schmid
Brian Schmid
•
January 1, 2025
Artificial Intelligence
Webinar

The RevRoom Podcast

Rachel Bryant
Rachel Bryant
•
January 1, 2025
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Interview

A Marketer's Guide to Making Change Stick

Rachel Bryant
Rachel Bryant
•
December 20, 2024
The RevRoom Podcast
Demand Gen
Article

Leverage AI Personas to Build Connections

Brian Schmid
Brian Schmid
•
December 18, 2024
Artificial Intelligence
Strategic Plans
Article

How ABM Became a Growth Engine: Case Study

Ann Roskey
Ann Roskey
•
December 16, 2024
Account Based Marketing
Article

Repurposing ABM: From Accounts to Enterprise

Ann Roskey
Ann Roskey
•
December 16, 2024
Account Based Marketing
Interview

Partner Marketing: The Secret to Demand Gen Success

Rachel Bryant
Rachel Bryant
•
December 16, 2024
The RevRoom Podcast
Strategic Plans
Data Sheet

Mastering Marketing Attribution: 7 Tips for Success

Kathy Macchi
Kathy Macchi
•
December 4, 2024
Strategic Plans
Demand Gen
Article

RevRoom Podcast S1 Recap: Real Revenue Talk

Rachel Bryant
Rachel Bryant
•
December 2, 2024
Account Based Marketing
Artificial Intelligence
Strategic Plans
Demand Gen
The RevRoom Podcast
Article

Marketing Meets Murder: A Content Case Study

Jessica Fewless
Jessica Fewless
•
December 2, 2024
Account Based Marketing
Strategic Plans
Article

No More Mixed Signals: Listen to Buyers Right

Jessica Fewless
Jessica Fewless
•
December 2, 2024
Account Based Marketing
Strategic Plans
Article

Buyer Experience Is Demand Generation

Jessica Fewless
Jessica Fewless
•
December 2, 2024
Account Based Marketing
Strategic Plans
Webinar

Make Your Team an "A" Player in 2025

•
December 2, 2024
Account Based Marketing
Artificial Intelligence
Strategic Plans
Demand Gen
The RevRoom Podcast
Article

ABM’s Comeback: Where That Leaves Us

Jessica Fewless
Jessica Fewless
•
November 29, 2024
Account Based Marketing
Article

From Tactics to Strategy with Demand Continuum

Kathy Macchi
Kathy Macchi
•
November 22, 2024
Account Based Marketing
Strategic Plans
Article

Is Your Nurture Multi-Channel and Multi-Team?

Jessica Fewless
Jessica Fewless
•
November 22, 2024
Strategic Plans
Interview

Rethinking Nurture: Always-On Strategy for Pipeline

Jessica Fewless
Jessica Fewless
•
November 20, 2024
Strategic Plans
Account Based Marketing
Article

Nurtures Don’t Nudge: Rethinking Engagement

Danielle Contreras
Danielle Contreras
•
November 20, 2024
Strategic Plans
Article

From 'Blah' to 'Yah': Co-Creating B2B Copy in 3 Steps

Danielle Contreras
Danielle Contreras
•
November 18, 2024
Artificial Intelligence
Article

Envisioning Tomorrow: The AI-Driven Marketing Era

Kathy Macchi
Kathy Macchi
•
November 14, 2024
Artificial Intelligence
Demand Gen
Article

Skip Nurture - Try Always-On Conversations

Danielle Contreras
Danielle Contreras
•
November 14, 2024
Strategic Plans
Podcast

Drip No More: Redefining Nurtures

Rachel Bryant
Rachel Bryant
•
November 8, 2024
The RevRoom Podcast
Strategic Plans
Article

Why Thought Leadership Belongs in Your Annual Plan

Brian Schmid
Brian Schmid
•
November 7, 2024
Strategic Plans
Demand Gen
Ebook

The Always-On Playbook for Sustainable Revenue

Jessica Fewless
Jessica Fewless
•
November 1, 2024
Strategic Plans
Account Based Marketing
Article

Overcoming 5 Top Challenges in AI Adoption

Kathy Macchi
Kathy Macchi
•
October 31, 2024
Demand Gen
MarTech
Artificial Intelligence
Article

Stop Chasing Leads: Transform Your B2B Strategy

Rachel Bryant
Rachel Bryant
•
October 30, 2024
The RevRoom Podcast
Demand Gen
Strategic Plans
Podcast

The New B2B Buying Journey Breaks Lead Gen

Rachel Bryant
Rachel Bryant
•
October 30, 2024
Demand Gen
Strategic Plans
The RevRoom Podcast
Article

The Power of Clarity: 2025 Success in 2 Pages

Guest Author: Lindsay Cordell
•
October 29, 2024
Strategic Plans
Demand Gen
Article

ABM Readiness Scorecard: Master the Fundamentals

Rachel Bryant
Rachel Bryant
•
October 25, 2024
Account Based Marketing
Strategic Plans
Article

The Power of Precision: Building Effective ABM

Brian Schmid
Brian Schmid
•
October 25, 2024
Account Based Marketing
Strategic Plans
Article

Charting Your Course: AI Roadmapping for Marketers

Kathy Macchi
Kathy Macchi
•
October 21, 2024
MarTech
Demand Gen
Artificial Intelligence
Article

Data-Driven Annual Planning for Marketing

Rachel Bryant
Rachel Bryant
•
October 16, 2024
The RevRoom Podcast
Strategic Plans
Demand Gen
Article

Navigating Marketing’s AI Revolution: 6 Trends and First Steps

Brian Schmid
Brian Schmid
•
October 16, 2024
Demand Gen
MarTech
Artificial Intelligence
The RevRoom Podcast
Article

5 Roadblocks to Your Annual Marketing Plan

Kathy Macchi
Kathy Macchi
•
October 14, 2024
Strategic Plans
Demand Gen
Ebook

The Modern Buyer’s Journey: From Attention to Close

Jessica Fewless
Jessica Fewless
•
October 8, 2024
Strategic Plans
Account Based Marketing
Article

Annual Marketing Plan Template [Free Workbook]

Kathy Macchi
Kathy Macchi
•
October 7, 2024
Strategic Plans
Demand Gen
Article

Don’t Skip Your Annual Marketing Plan [Free Workbook]

Kathy Macchi
Kathy Macchi
•
September 30, 2024
Strategic Plans
Demand Gen
Article

Creating Your AI Task Force for the Future

Shelly Kulesza
Shelly Kulesza
•
September 25, 2024
Demand Gen
MarTech
Artificial Intelligence
Webinar

Unlocking the Secrets of Annual Planning

•
September 20, 2024
Strategic Plans
Demand Gen
Ebook

Get Your Annual Plan on ONE Page

Jessica Fewless
Jessica Fewless
•
September 18, 2024
Demand Gen
Strategic Plans
Article

Your First Steps Towards AI-Powered Marketing

Patrice Greene
Patrice Greene
•
September 18, 2024
Demand Gen
MarTech
Artificial Intelligence
Article

Why AI Will Disrupt Marketing More Than the Internet

Kathy Macchi
Kathy Macchi
•
September 11, 2024
Demand Gen
MarTech
Artificial Intelligence
Article

2024 Quick Start Guide to AI for Marketing

Rachel Bryant
Rachel Bryant
•
August 30, 2024
Demand Gen
MarTech
Artificial Intelligence
The RevRoom Podcast
Article

Transform your SDR Team for ABM Greatness

Rachel Bryant
Rachel Bryant
•
August 23, 2024
Account Based Marketing
Demand Gen
The RevRoom Podcast
Article

ABM and Sales: Building Bridges to Big Wins

Guest Author: Lisa Dennis
•
August 5, 2024
Account Based Marketing
Podcast

Defining Your ICP: Lessons from Sysdig’s Journey

Rachel Bryant
Rachel Bryant
•
July 12, 2024
Account Based Marketing
Strategic Plans
Demand Gen
The RevRoom Podcast
Article

Got Accounts? Build an ICP for Growth & Alignment

Andrea Frazier
Andrea Frazier
•
July 1, 2024
Account Based Marketing
Strategic Plans
Ebook

The Nearbound Era: A Blueprint for B2B Leaders

Jessica Fewless
Jessica Fewless
•
June 18, 2024
Strategic Plans
Account Based Marketing
Interview

Addressing your ICP with the Demand Continuum

Kendra Hathway
Kendra Hathway
•
June 14, 2024
Strategic Plans
Account Based Marketing
Article

Who Killed ABM?

Jessica Fewless
Jessica Fewless
•
June 10, 2024
Account Based Marketing
Article

Save Time with Smart, Efficient Campaign Planning

Shelly Kulesza
Shelly Kulesza
•
May 31, 2024
Strategic Plans
Article

Top 5 Reasons Marketers Are Investing in ABM

Jessica Fewless
Jessica Fewless
•
May 24, 2024
Account Based Marketing
Demand Gen
Webinar

Anaplan’s Customer-Centric Demand Gen Strategy

Jessica Fewless
Jessica Fewless
•
April 12, 2024
Account Based Marketing
MarTech
Interview

Video: 8 Steps to Execute Nearbound ABM

Jessica Fewless
Jessica Fewless
•
February 23, 2024
Account Based Marketing
Article

Win More Deals by Owning the Buyer’s Journey

Jessica Fewless
Jessica Fewless
•
February 10, 2024
Strategic Plans
Article

What Is Change Management, Anyway?

Kathy Macchi
Kathy Macchi
•
January 15, 2024
Strategic Plans
Article

Campaign Planning: Revenue-Focused & Real

Shelly Kulesza
Shelly Kulesza
•
November 15, 2023
Strategic Plans
Article

CMO’s Guide: Growing Revenue With Fewer Resources

Kathy Macchi
Kathy Macchi
•
September 18, 2023
Demand Gen
MarTech
Strategic Plans
Webinar

Unlock 2024 Success: Master the Total Relevant Market

Shelly Kulesza
Shelly Kulesza
•
September 10, 2023
Account Based Marketing
Strategic Plans
Article

It's Time to Do More With Your Intent Data

Jessica Fewless
Jessica Fewless
•
August 30, 2023
Account Based Marketing
Strategic Plans
Article

Boost Martech ROI with Partner Expertise

Jessica Fewless
Jessica Fewless
•
August 7, 2023
MarTech
Article

Driving Change to Maximize Tech Stack Value

Jessica Fewless
Jessica Fewless
•
July 2, 2023
MarTech
Article

ABM or JGM (“Just Good Marketing”)

Kathy Macchi
Kathy Macchi
•
June 30, 2023
Account Based Marketing
Article

Stack Readiness: Audits, Integrations and Roadmaps

Jessica Fewless
Jessica Fewless
•
May 5, 2023
MarTech
Article

Demand Generation for Fractional B2B CMOs

Shelly Kulesza
Shelly Kulesza
•
April 15, 2023
Demand Gen
Article

Defining Roles for a High-Functioning Tech Ecosystem

Jessica Fewless
Jessica Fewless
•
March 16, 2023
MarTech
Article

Elevating the Use of Your Martech

Jessica Fewless
Jessica Fewless
•
February 9, 2023
MarTech