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Our operational consulting services are developed with a deep understanding of the challenges that face today’s B2B marketing and sales leadership. Inverta can help you unlock your team’s full potential.
Your operational marketing campaign is more than just a set of tactics.
Our multichannel campaign design service takes an audience-centric approach to multichannel, ensuring that the holistic impact is more than just a sum of its parts.
How we do this:
A systemic nurture framework is a foundation of demand creation.
Our marketing automation agency works with you to create an ecosystem of multi-channel, always-on programs that engage, qualify, and convert marketing leads.
How we do this:
Customer Experience is a coordinated, cross-functional initiative that ensures your customer has success with your product, expands their investment, and advocates for your company.
We assess your customer journey through the lens of 9 functional elements that contribute to a high-powered customer experience program.
How we do this:
Digital experiences, Buyer persona development, Messaging
Campaign planning process development provides a framework for you to align campaigns to revenue goals, assign roles and responsibilities, and create better synchrony within the marketing function.
How we do this:
Scoring and funnel definition is a foundation for campaign planning and predictable revenue.
Our service works with you to define the stages of your lead management process, and to create a relevant scoring model that will help prioritize demand early in the funnel.
How we do this:
Revenue generation is a collaboration between marketing and sales.
Our Sales Enablement service provides sales and lead development the tools to deliver a seamless buying experience from initial engagement, all the way through to close.
How we do this:
Strategy and technology can be a “chicken and egg” scenario.
What comes first? Our martech consulting team works with you to create a tech roadmap that aligns with your vision, goals and team skills. We assess your current stack, identify gaps and make recommendations to ensure you’re maximizing investments in technology and tools.
Marketing reporting differs by audience.
Our reporting service helps align KPIs with the audience, and creates dashboards from one or more data sources that deliver relevant insights.
How we do this:
Activating intent data is our operational consulting specialty.
Whether it’s being leveraged as part of an ABM program, or in conjunction with a media investment – we can ensure your intent program is set up to deliver insights at each stage of the buying process.