PLAYBOOK 2025

The Revenue Marketing Playbook: 2025 Edition

As marketers, we’ve been plopped into the middle of a rapidly changing landscape over which we assert very little control. We have to change our survival strategy to keep up. Our goal in this playbook is to demystify the most important changes to the marketing landscape and give you a clear direction to succeed in 2025 and beyond. We’ll cover the biggest threats facing marketing and break down the key strategies that marketers need to not only survive, but thrive in this new landscape.

For inspiration, we can look to the black squirrel—yes, the animal. Read on to find out more.

How this marketing playbooks works

Over the course of the next few months, we’ll release chapters around five key themes which we believe covers the breadth of everything marketers need to know to succeed in the modern landscape. Alongside these chapters, we’ll share key resources to help you operationalize these changes throughout the year, from how-to articles to webinars to interviews with practitioners who’ve successfully implemented them—and templates you can steal.