Expertise

Account-based Marketing

Bringing practical expertise to the collaboration and choreography of marketing and sales

Learn more this way

Account-based thinking requires marketing and sales collaboration

Call it Account-based Everything, call it Account-based thinking – we call it necessary to have an integrated marketing and sales approach to ABM.

The ABM Engagement

 

While there are discrete responsibilities in the marketing and sales function that make account-based marketing a reality, the secret sauce of a successful account-based marketing program is the precise choreography of marketing and sales activities to a shared outcome. We provide a fully integrated service offering to activate your account-based vision.

Partners

Resources

article
Which ABM approach makes sense for your organization?
By: Kathy Macchi
Vice President, Consulting Services
Read more
article
Rethinking Segmentation at the Account Level
By: Ashley Shailer
Vice President, Marketing
Read more

Give us a ring: 866-780-5955

There’s no substitute for conversation! If you prefer to talk things over, we’d love to hear from you.

Or you could mail us:

But marketing moves fast and we wouldn’t want you to miss out, so
it’s probably better to call or email – (unless you’re testing out a new dimensional mailer).

The Inverta team was instrumental in helping us develop our account-based sales and marketing strategy quickly and efficiently.  Without their expertise and knowledge, we would not have gotten into market as quickly as we did.  Their team focused on rapidly understanding our business issues and helped create an ABM program that was customized for Vyze, and our long-term success.

Keith Nealon

CEO, Vyze

Client

Problem

Vyze was missing a highly aligned sales and marketing effort that could create awareness and drive engagement within a set of target accounts.

Tech

Marketo, Salesforce

Results

A fully coordinated marketing and sales precision play, based on insights and messaging themes, designed to create relationships and get meetings with a highly qualified set of target accounts. 

Like what you see?

If you know your marketing could be performing a whole lot better but need an outside perspective with a plan and the experience to get it done…

© Inverta 2020

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