Bringing practical expertise to the collaboration and choreography of marketing and sales
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Call it Account-based Everything, call it Account-based thinking – we and our partners at The Bridge Group call it Account-based revenue to represent the imperative of a marketing and sales integrated approach.
While there are discrete responsibilities in the marketing and sales function that make account-based revenue a reality, the secret sauce of a successful account-based revenue program is the precise choreography of marketing and sales activities to a shared outcome. Through our partnership with the Bridge Group, we’re able to provide a fully integrated service-offering to activate your account-based vision.
Vyze was missing a highly aligned sales and marketing effort that could create awareness and drive engagement within a set of target accounts.
A fully coordinated marketing and sales precision play, based on insights and messaging themes, designed to create relationships and get meetings with a highly qualified set of target accounts.
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If you know your marketing could be performing a whole lot better but need an outside perspective with a plan and the experience to get it done…
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