How It Started / How It’s Going: Lexia Learning
Scaling marketing efforts to the size of a growing business is a challenge Lexia Learning knows all too well.
Having built up a team around their vision, Lexia Learning partnered with Inverta for a demand creation assessment to align their sales strategy and marketing infrastructure.
Over the course of two years, they worked together to implement a new lead management process and revenue funnel, restoring collaboration and ensuring continued momentum.
Through Inverta’s thought leadership, the project resulted in company-wide improvements in strategy, procedure and technology.
In this case study video, the team at Lexia Learning discusses the evolution of their marketing function and their partnership with Inverta.