How It Started / How It’s Going: Lexia Learning

Get our unfiltered point of view each month

How It Started / How It’s Going: Lexia Learning


Scaling marketing efforts to the size of a growing business is a challenge Lexia Learning knows all too well.

Having built up a team around their vision, Lexia Learning partnered with Inverta for a demand creation assessment to align their sales strategy and marketing infrastructure.

Over the course of two years, they worked together to implement a new lead management process and revenue funnel, restoring collaboration and ensuring continued momentum.

Through Inverta’s thought leadership, the project resulted in company-wide improvements in strategy, procedure and technology.

In this case study video, the team at Lexia Learning discusses the evolution of their marketing function and their partnership with Inverta.