Author, speaker, and Industry-leading ABM strategist Jessica Fewless joins Inverta
NEWTOWN SQUARE, PA – B2B services company Inverta announced today that Jessica Fewless, author of Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue and longtime account-based marketing (ABM) and customer experience leader has joined the consulting team.
Prior to joining Inverta, Fewless spent nearly seven years building the ABM practice at Demandbase, (https://www.demandbase.com/), a category-leading ABM software platform. During her time there, she consulted with 100’s of companies on their ABM strategies, built a 3-level ABM Certification program which has trained over 5000 marketers to date, and lead the customer experience team.
“When I looked to move into consulting, Inverta was the obvious choice. They really listen to their clients and partner with them to deliver strategies and programs that will help their business succeed. I’ve been thoroughly impressed with the team members I’ve worked with over the past 5 years, and I am excited and honored to be joining the team,” said Fewless.
“Building a team with the absolute best talent in the B2B marketing space is a commitment we made when we started Inverta. Jessica’s background in ABM, field marketing, and customer marketing – along with her passionate personality and ability to balance strategy and execution – makes her the perfect fit for our team,” said Inverta’s President and CEO Patrice Greene.
In addition to her professional accomplishments, Fewless applies her marketing and management talent to the Green Gyrl Project (https://www.greengyrlproject.org/), a non-profit organization where she serves as Executive Director. Green Gyrl project’s mission is to help girls pursue STEM fields after high school.
ABOUT INVERTA, LLP – Founded in 2015, Inverta is a B2B services company that focuses on demand creation and account-based marketing strategy and activation. With the slogan, “Making good strategy happen,” Inverta is known for bridging the gap between design and execution by leveraging the latest in marketing technology. Inverta is Women Owned, a 2020 member of the Inc 5000, and provides B2B services to more than 50 clients including Thomson Reuters, SAP Concur, Tenable Network Security, Microsoft, Slack, and Comcast Business.