Session Three: Data and Orchestration
Ann Roskey, Senior Associate – Inverta
David York, Founder and CEO – Sureshot
Steve Scotkin, Senior Director Marketing Technology – Thomson Reuters
Shelley Gracia, Manager of Demand Generation – Thomson Reuters
Great marketing has been defined as the right message to the right person at the right time. In an omnichannel world, you need to add “right tactic” – and not just right time, but REAL time. David York of Sureshot, Shelley Gracia and Steve Scotkin of Thomson Reuters will discuss how they use data to inform their tactic, timing and audience selection as part of the campaign planning process.