Data and Planning: How the data you have helps to align marketing with business goals
Ann Roskey – Senior Associate, Consulting – Inverta
Bryan Hoeft – Vice President of Marketing: Demand Generation – Thomson Reuters
Rachel Bryant – Vice President of Marketing: Strategy – Thomson Reuters
August is planning time! Despite the efforts of most organizations to collect accurate attribution and conversion data, it can be daunting to take a data-driven approach to marketing planning. In this on demand webinar, Ann Roskey describes the critical data inputs for planning, and Bryan Hoeft and Rachel Bryant of Thomson Reuters explain how they use open communication, tools, and data to ensure the marketing plan aligns to the goals of the business.