Data and Content: The relationship that you’re (probably not) leveraging
Ashley Shailer – Senior Associate, Consulting – Inverta
Elle Woulfe – Modern Marketing Leader, former Vice President of Marketing at Pathfactory
If the marketing pendulum swings back and forth between art and science, it can be argued that content resides somewhere closer to art. However, Elle Woulfe will discuss how the data you have can bring some evidence-based ideas to the messaging refinement and content origination process.