Interview Series 2021
Where we talk with senior leaders about how they motivate, inspire, and transform their organizations for greater impact.

Meet the people who unite teams for powerful outcomes

Many B2B organizations struggle to capitalize on the impact of their marketing because of role, technology, and channel specialization. Activities are disconnected: from the audience, from the desired outcome, from each other.

Inverta is talking to senior marketing leaders on how leadership plays a role in uniting teams, and moving toward more meaningful, data-driven, synchronous marketing.

Your hosts

Ashley Shailer
Ashley Shailer VICE PRESIDENT,
MARKETING
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Interview 08

Scott Vaughan

Marketing Leader and CMO

Scott Vaughan on Rewriting his Go-To-Market Playbook

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watch video
Interview 06

Allison Breeding

CMO of Apptio

How CMO Allison Breeding Uses Marketing Synchrony to Get Her Team Comfortable with Experimentation

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watch video
Interview 05

Kristi Melani

Global Marketing Leader

Kristi Melani’s Career-Defining Quest to Push the Envelope in B2B Marketing

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watch video
Interview 04

AJ Josefowitz

Leadership and Organizational Development Consultant, AJ Josefowitz Consulting, LLC

Organizational Development Expert AJ Josefowitz Analyzes the Impact of Culture and Leadership on B2B Marketing

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watch video
Interview 03

Kate Slyker

CMO of General Communication Corp (GCI)

GCI CMO On Why B2B Marketing Should Be Creative & Consumer-Centric

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watch video
Interview 02

Peter Isaacson

CMO of Replicant

Replicant CMO Shares How ABM Was Born (and Where It’s Going)

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watch video
Interview 01

Margaret Herndon

Chief Marketing Officer at WestRock Company

Margaret Herndon on Resiliency and B2B Marketing Transformation

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