YOUR TEAM

We’ve walked more than a mile in your shoes.

Every member of our team has both client-side and consulting experience with a combined portfolio that tops out at over 500 clients. Our backgrounds range from senior positions in strategy and planning to marketing operations. Combine that with a healthy appetite for problem solving and the need to deliver world-class results – and brilliant things happen

Here are the key players

Patrice Greene
PRESIDENT
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Patrice Greene

PRESIDENT
Patrice has dedicated her career to helping marketing organizations adapt to the rapidly evolving martech landscape.  She began her career with roles in both sales and marketing, and became an early adopter of marketing automation. Year after year, marketing executives expressed to her the need to find skills that could connect the dots between strategy and implementation. In 2015, she assembled a team of experts and co-founded Inverta with that mission in mind.

When she’s not out crusading for actionable strategy, Patrice can be found in a yoga studio, on a golf course, or hosting family and friends with yummy food and spirited cocktails by her pool.
Kathy Macchi
VICE PRESIDENT,
CONSULTING SERVICES
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Kathy Macchi

VICE PRESIDENT,
CONSULTING SERVICES
Kathy considers herself a long-time survivor of the technology industry, bringing over 25 years of sales, marketing and IT experience to her role as Vice President of Consulting at Inverta.

Kathy takes a no-nonsense approach to the role of digital skills, processes and tools in today’s complex sale, and her expertise has supported the digital transformations of enterprises such as Citrix, Microsoft, and HP. Additionally, she’s one of the foremost authorities in account-based marketing. Certified by ITSMA as an ABM practitioner in 2007, Kathy has conducted numerous ABM workshops, webinars, and training sessions, and supported the ABM efforts of over one hundred organizations.

When Kathy isn’t traveling the world, she enjoys a top-shelf vegetarian breakfast taco at her home in Austin, TX.
Ann Roskey
SENIOR ASSOCIATE
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Ann Roskey

SENIOR ASSOCIATE
Ann is a veteran Marketing practitioner with over 25 years’ experience at startups in publishing and digital media. Her background is rooted in real world experience implementing marketing automation and related marketing technologies to generate revenue. For the past five years, Ann has leveraged her expertise in lead generation, metrics-driven planning, and performance optimization for over 50 clients across multiple industries, verticals, and channel environments.

Ann lives in historic Portsmouth, NH where she can often be found running along the coastline or entertaining friends on her rooftop deck.
Ashley Shailer
SENIOR ASSOCIATE
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Ashley Shailer

SENIOR ASSOCIATE
Ashley has spent more than ten years designing and implementing world-class demand creation and lead management strategies that leverage the latest in marketing technology. She’s held client-side and analyst roles in marketing systems and marketing operations, and consulting roles that leverage her unique expertise in lead nurturing, account-based plays, content, messaging, and social media strategy for more than 40 clients.

In her spare time, she can be found enjoying a good super hero movie, a solid single malt, and dessert (not necessarily in that order).
Cynthia Berger
Senior Associate
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Cynthia Berger

Senior Associate
Cynthia began her career working for large banks and specialty insurers, before launching her own boutique marketing agency MarQuest Group. Following, she steered her career toward B2B global technology and software marketing.

Over the past decade, she led global marketing initiatives for Kofax, Citrix and LogMeIn, working alongside B2B marketing automation pioneers, including her now Inverta colleagues, on transformative projects like marketing automation platform migrations, full-funnel demand gen and demand center installations.

Throughout her 25-year career, she’s gone through countless mergers, acquisitions and reorganizations, mobilizing cross-discipline teams to help them find a common framework for moving the business forward. She joined Inverta in 2018 to bring her client-side perspective to helping clients deliver results amidst similar org dynamics and market challenges.

Cynthia lives in “Surf City USA” Huntington Beach, CA with frequent-as-possible visits to her second home in Vienna, AT. At work and home – especially in the kitchen – Cynthia is happiest navigating uncharted territories.

Xing: https://www.xing.com/profile/Cynthia_Berger3?sc_o=mxb_p
Sharon Power
Senior Associate
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Sharon Power

Senior Associate
Sharon is a strategically minded marketing professional who has been practicing B2B marketing for over 25 years via client-side, agency and consulting roles. She is a high-tech industry veteran who has seen innovative start-ups through to acquisitions and IPOs, and who has successfully positioned, launched and driven revenue-generating programs for new brands at Fortune 100 enterprises.

One of Sharon’s core strengths is developing and implementing integrated marketing programs for demand creation and lead generation: from audience alignment and segmentation, to messaging and content strategy, to channel utilization.

Sharon lives in Denver, CO. Besides skiing, camping and hiking in the Rocky Mountains, she loves live music, and enjoys cooking and entertaining with her husband on their back deck under Colorado’s beautiful, sunny skies.
Mali Dvir
Director,
Client Services
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Mali Dvir

Director,
Client Services
Mali has spent more than 12 years in B2B marketing, holding roles in account and project management, sales support, and technical implementation consulting. This confluence of roles has given Mali
unprecedented experience and empathy when she delivers martech and activation advisory. While Mali enjoys all facets of marketing, she’s especially excited to see customers see their strategy come to life by leveraging the best that marketing technology has to offer.

In addition to being the best and brightest in martech advisory, Mali is fluent in 3 languages and makes a terrific guacamole.
Alden Dale
SENIOR ANALYST
TECHNOLOGY SOLUTIONS
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Alden Dale

SENIOR ANALYST
TECHNOLOGY SOLUTIONS
Alden is a can-do innovator who combines his knowledge of marketing with technical skills and an enthusiasm for applied-math to create best-in-class campaigns and solutions. He brings many years of experience in both client-side and consulting roles to bear on the tough marketing questions that many companies face. He excels at ascertaining clients needs, timelines, budgets, and systems to create custom marketing strategies.

Outside of work, he enjoys riding bicycles and spending time with his wife and four children in the Pacific Northwest.
Erica Ferraro
Senior Program Manager
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Erica Ferraro

Senior Program Manager
A self-proclaimed process guru, Erica brings over seven years of experience in the management of sales and marketing operations to her position of Senior Program Manager at Inverta. Prior to joining Inverta, Erica held positions at both EDM and DemandGen where she focused on CRM maintenance and internal processes related to client management, as well as sales analysis and forecasting.

Erica prioritizes cross-departmental collaboration, and remains hyper-focused on the seamless management and execution of initiatives across Inverta’s diverse client roster. When she’s not focused on keeping everybody in line, Erica loves yoga as well as food, wine and travel, and spending time with her husband and daughter.
JP Rinylo
Director of Sales
We partnered with Kathy from Inverta to help optimize our digital marketing efforts, and she brought best practices from previous implementations to ensure we were successful within the first 60 days. She and her colleagues at Inverta are strategic partners who can dive deep, address implementation questions, and demand results.

Shanta Kohli

Vice President, Corporate Marketing

Client

The Problem

Nimble Storage needed to integrate demand generation technologies to scale pipeline and revenue. While their marketing operations team had already secured tools to support their hygiene and analytics needs, they needed additional vendor recommendations for the delivery of buyer intent data, and the optimization of search and lead capture.

Technology

Marketo, Salesforce.com, Integrate, Prelytix/Bombora, Leadspace, Brightfunnel, LookBookHQ

Results

Inverta worked with the Nimble marketing team to help create a marketing architecture that ensured all digital channels were optimized for demand generation, reporting, and analytics.

Like what you see?

If you know your marketing could be performing a whole lot better but need an outside perspective with a plan and the expertise to get it done

Give us a ring: (855) 998-3800

There’s no substitute for conversation! If you prefer to talk things over, we’d love to hear from you.

Or you could mail us:

But marketing moves fast and we wouldn’t want you to miss out, so
it’s probably better to call or email – (unless you’re testing out a new dimensional mailer).

© Inverta 2019