Event
Webinar and Panel Discussion: Getting Real about Account-based Revenue

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Webinar and Panel Discussion: Getting Real about Account-based Revenue
June 8, 2017 | 1:00 PM EST (10:00 AM PST)

It seems like every other LinkedIn Update, blog post, and tweet is latching on to the account-based craze. But you’ve got a number to hit, and no time for another framework or set of best practices.

Join Trish Bertuzzi of The Bridge Group Inc, Patrice Greene and Kathy Macchi from Inverta as they walk you through the tough decisions that sales and marketing leaders need to make when executing an Account-based Strategy.

Part One: “Account-Centric” vs. “Account-Based” (10:48):

 

Part Two: “War Stories from the Trenches” (9:54)

 

Part Three: “Getting Frank: The Realities of Account-based Revenue”  (15:00)

 

Part Four: Key Takeaways and Comments (11:44)

By: Inverta

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