Aligning Tech Investments for ABM 2.0
It’s year two of your ABM effort, and after several solid pilots – the leadership has recognized your success. Congratulations: the company has bought in. Now, you’re feeling the pressure to scale. You need to level up. If this sounds familiar, then it’s time to strap in. You’re ready for ABM 2.0. You’re about to take a trip way out of your comfort zone, but if you pack a few tools and make a few investments – you’ll be ready.
By: Ashley Shailer
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