What’s Your Company’s “Strategic Planning Personality?”
It’s the most wonderful time of the year! The kids are back to school, and’s time to do planning for 2020! In a fast-growing or enterprise company, one of the most difficult challenges is creating space on an annual or biannual basis to establish the strategic goals of the business. I’m talking about the big, hairy, corporate-wide goals - not just for the marketing function, but for the business as a whole.
By: Ashley Shailer
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