2019 Martech Predictions
If I had to assign a theme to this article’s 2019 predictions, I would need to call upon Michael Corleone and dust off his famous line, “It’s not personal, it’s strictly business.” Now, I offer no offense to Michael (I have a good idea what happens to those who fail to respect the youngest Corleone), but many of the predictions made below are in service of making business more personal. In fact, a lack of tolerance for the generic or the contextually inaccurate further supports marketing technology’s focus on leveraging large data sets to create more relevant interactions in real time.
By: Ashley Shailer
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