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Not Another Reaction to the Demand Unit Waterfall
It’s been a few days since the Demand Unit Waterfall was introduced at the #SDSummit in Las Vegas, and in the wake of that introduction, the Internet was awash with initial takes, reactions, and feedback. At Inverta, we too pooled our thoughts in effort to chime in – not wanting to seem like we didn’t have a take on the newest addition to the Waterfall family. However, our attempt at a quick reaction piece was dismal. 1500 words after editing.
By: Ashley Shailer
SENIOR ASSOCIATE
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