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The Triathletes of Modern Marketing
Flash back to me at Inverta’s 2019 company offsite, and I’m discussing our content themes for the coming year.  I’m feeling smug.  “Data-driven marketing. Isn’t that what we’ve been doing all along? Since marketing automation?” I made no attempt to hide my sarcasm. “Why are we even here?”  My colleague claps back, “maybe yes, maybe no. The idea is more comprehensive than it’s been before. It carries a bigger meaning.”  I shook my head.
By: Ashley Shailer
SENIOR ASSOCIATE
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