Learn how the Demand Continuum framework helps marketers align ABM with revenue goals by working backwards from target accounts to campaign strategy.

Discover how Account Based Marketing and Demand Gen must evolve to engage buying groups. Learn the framework that transforms B2B marketing success.

Learn data-driven annual marketing planning strategies from Insperity's VP Tiffany Pillifant, including OKR framework implementation and cross-functional alignment.

Discover how Inverta transformed AI adoption through simulated personas, creating digital twins of stakeholders that sharpen strategies before real-world pitches.

Discover why traditional B2B lead gen is failing, with 6sense's Kerry Cunningham sharing research on modern buying journey patterns and conversion challenges.