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Data-Driven Webinar Series: Data and Orchestration (Session 3)

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Session Three: Data and Orchestration


Ann Roskey, Senior Associate – Inverta
David York, Founder and CEO – Sureshot
Steve Scotkin, Senior Director Marketing Technology – Thomson Reuters
Shelley Gracia, Manager of Demand Generation – Thomson Reuters

Great marketing has been defined as the right message to the right person at the right time. In an omnichannel world, you need to add “right tactic” – and not just right time, but REAL time. David York of Sureshot, Shelley Gracia and Steve Scotkin of Thomson Reuters will discuss how they use data to inform their tactic, timing and audience selection as part of the campaign planning process.

Ashley Shailer
By: Ashley Shailer
Ashley has spent more than ten years designing and implementing world-class demand creation and lead management strategies that leverage the latest in marketing technology. She’s held client-side and analyst roles in marketing systems and marketing operations, and consulting roles that leverage her unique expertise in lead nurturing, account-based plays, content, messaging, and social media strategy for more than 40 clients.

In her spare time, she can be found enjoying a good super hero movie, a solid single malt, and dessert (not necessarily in that order).
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Ashley Shailer
By: Ashley Shailer

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