/ Data-Driven Marketing Webinar Series
Summer 2019 Webinar Series

Data-Driven Marketing: Dissolving Boundaries and Delivering Impact

This summer we’re pleased to host a three-part webinar series on Data-Driven Marketing in time for 2020.

The following sessions will explore practical examples of companies and thought leaders who have stopped thinking in functional silos and allowed data to inform a holistic marketing approach. These are seasoned experts who will share challenges, successes, and address questions from you.

Read about each session

1. Data and Planning: How the data you have helps to align marketing with business goals

August 8, 2019. 12:00 PM PST/3:00 PM EST

August is planning time! Despite the efforts of most organizations to collect accurate attribution and conversion data, it can be daunting to take a data-driven approach to marketing planning. Learn how Bryan Hoeft and Rachel Bryant of Thomson Reuters use open communication, tools, and data to ensure the marketing plan aligns to the goals of the business.



Ann Roskey Senior Associate, Consulting - Inverta
Bryan Hoeft Vice President of Marketing: Demand Generation - Thomson Reuters
Rachel Bryant Vice President Marketing: Strategy and Planning - Thomson Reuters

2. Data and Content: The relationship between data, content and messaging (that you’re probably not leveraging)

August 22, 2019. 12:00 PM PST/3:00 PM EST

If the marketing pendulum swings back and forth between art and science, it can be argued that content resides somewhere closer to art. However, Elle Woulfe will discuss how the data you have can bring some evidence-based ideas to the messaging refinement and content origination process.




Ashley Shailer Senior Associate, Consulting - Inverta
Elle Woulfe Modern Marketing Leader

3. Data and Orchestration: Making the right choices with tactics and timing

September 12, 2019. 12:00 PM PST/3:00 PM EST

Great marketing has been defined as the right message to the right person at the right time. In an omnichannel world, you need to add “right tactic” – and not just right time, but REAL time. David York of Sureshot, Shelley Gracia and Steve Scotkin of Thomson Reuters will discuss how they use data to inform their tactic, timing and audience selection as part of the campaign planning process.



Ann Roskey Senior Associate, Consulting - Inverta
David York Founder and CEO - Sureshot
Shelley Gracia Manager of Demand Generation - Thomson Reuters
Steve Scotkin Senior Director Marketing Technology - Thomson Reuters

© Inverta 2020

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