Data-Driven Marketing: Dissolving Boundaries and Delivering Impact
This summer we’re pleased to host a three-part webinar series on Data-Driven Marketing in time for 2020.
The following sessions will explore practical examples of companies and thought leaders who have stopped thinking in functional silos and allowed data to inform a holistic marketing approach. These are seasoned experts who will share challenges, successes, and address questions from you.
Read about each session
August 8, 2019. 12:00 PM PST/3:00 PM EST
August is planning time! Despite the efforts of most organizations to collect accurate attribution and conversion data, it can be daunting to take a data-driven approach to marketing planning. Learn how Bryan Hoeft and Rachel Bryant of Thomson Reuters use open communication, tools, and data to ensure the marketing plan aligns to the goals of the business.VIEW FULL RECORDING
August 22, 2019. 12:00 PM PST/3:00 PM EST
If the marketing pendulum swings back and forth between art and science, it can be argued that content resides somewhere closer to art. However, Elle Woulfe will discuss how the data you have can bring some evidence-based ideas to the messaging refinement and content origination process.VIEW FULL RECORDING
September 12, 2019. 12:00 PM PST/3:00 PM EST
Great marketing has been defined as the right message to the right person at the right time. In an omnichannel world, you need to add “right tactic” – and not just right time, but REAL time. David York of Sureshot, Shelley Gracia and Steve Scotkin of Thomson Reuters will discuss how they use data to inform their tactic, timing and audience selection as part of the campaign planning process.VIEW FULL RECORDING
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