On Demand Webinar
Data-Driven Marketing Webinar Series: Data and Planning (Session 1)

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Session One:
Data and Planning: How the data you have helps to align marketing with business goals

Ann Roskey – Senior Associate, Consulting – Inverta
Bryan Hoeft – Vice President of Marketing: Demand Generation – Thomson Reuters
Rachel Bryant – Vice President of Marketing: Strategy – Thomson Reuters

August is planning time! Despite the efforts of most organizations to collect accurate attribution and conversion data, it can be daunting to take a data-driven approach to marketing planning. In this on demand webinar, Ann Roskey describes the critical data inputs for planning, and Bryan Hoeft and Rachel Bryant of Thomson Reuters explain how they use open communication, tools, and data to ensure the marketing plan aligns to the goals of the business.

Ashley Shailer
By: Ashley Shailer
Ashley has spent more than ten years designing and implementing world-class demand creation and lead management strategies that leverage the latest in marketing technology. She’s held client-side and analyst roles in marketing systems and marketing operations, and consulting roles that leverage her unique expertise in lead nurturing, account-based plays, content, messaging, and social media strategy for more than 40 clients.

In her spare time, she can be found enjoying a good super hero movie, a solid single malt, and dessert (not necessarily in that order).
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Ashley Shailer
By: Ashley Shailer

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